FROM SIGNAL TO SYSTEM
From acquisition signals to operational decisions, I turn activity into something teams can act on.
SQLPythonBIAI
Ariel Abade
Aracaju, Brazil / Information Systems
GROWTH ANALYTICS • MARKETING DATA • SQL • PYTHON • BI • AI
ARIELABADE
I build tracking and analytics systems that connect customer behavior, marketing performance and revenue to better business decisions.
WORKING PRINCIPLE
Define the event, test the system and measure the outcome before scaling the decision.
“Make the signal useful.”
LOCATION
Aracaju, Brazil
10.9472° S, 37.0731° W
ONE ANALYTICAL SYSTEM
Different environments. The same logic: track behavior, structure events and improve the decision.
01 / DIGITAL
Web Tracking
GA4, GTM, data layers, conversion events and digital customer journeys.
02 / PHYSICAL
Physical Tracking
Computer vision, movement, zones and spatial behavior converted into structured data.
Track→Structure→Analyze→Understand→Decide→Act→Measure
02 / PROFESSIONAL EXPERIENCE
Professional experience
A chronological view of the roles, responsibilities and business contexts that shaped my work in analytics and decision systems.
V
Co-founder / Product & Business
- Product strategyDefined the product direction and translated physical tracking opportunities into analytics concepts.
- Computer vision analyticsStructured movement, presence and spatial behavior as measurable business signals.
- Discovery & validationLed customer discovery, commercial validation and applied AI experimentation.
2021 — 2026
B
Growth Analytics & Marketing Data
Global BIM platform for architecture and interior projects.
Paid Media Analyst
Paid Media Coordinator
Specialist / Conversion Analytics
- Acquisition analyticsAnalyzed media, audience and channel performance to guide growth decisions.
- Conversion measurementConnected funnel behavior and conversion signals through performance dashboards.
- Decision supportMaintained performance views that connected marketing activity to digital product growth.
A
Marketing Analytics / Paid Media
- Paid acquisitionAnalyzed and optimized initiatives across Google Ads and Meta Ads.
- Funnel analysisTranslated campaign, audience and conversion data into clearer customer journeys.
- Performance decisionsTurned media signals into practical recommendations for optimization.
BG9
Marketing Analytics / Paid Media
- Media operationsSupported campaign structure and media buying for retail and wholesale accounts.
- Audience strategyAnalyzed targeting and campaign performance to improve delivery decisions.
- ReportingOrganized performance data into clear views for ongoing optimization.
ONGOING
IP
Growth, Data & Decision Systems
- Building & operationCreated initiatives across eCommerce, services, analytics and software.
- Intelligent systemsExplored applied AI and decision-support workflows around real business needs.
03 / EDUCATION
Education
Academic foundations in information systems, data, analytics, artificial intelligence, software and applied research.
Information Systems
Academic focus across data, analytics, artificial intelligence, software systems and applied research.
Research & Data Analytics
Research scholarship at the Federal University of Sergipe, covering structured data collection, analysis, scientific communication and reporting.
04 / PORTFOLIO
Featured projects
Applied work across physical tracking, customer retention, acquisition measurement and revenue analytics.
Visppy
Explores how existing cameras can turn movement, occupancy, dwell time and spatial behavior into analytics-ready operational data.
Churn Analysis & Prediction
Retention, cohorts, segmentation and predictive modeling to investigate customer risk and lifecycle behavior.
ROAS
CAC
CTR
Marketing Analytics
Measurement architecture, acquisition analysis, attribution, funnels and performance intelligence connecting media activity with conversion signals.
eCommerce Revenue Analytics
Revenue, cohorts, LTV, repeat purchase, customer segmentation and product performance across the customer lifecycle.
04A / ACADEMIC WORK
Research in practice
Three academic projects where I moved from a real question to structured evidence, reproducible analysis and a clear technical artifact.
METHOD / EVIDENCE / COMMUNICATION
Evidence that moves from question to decision.
From women's health evaluation to genomic sequence classification and institutional document intelligence, each project connects domain context with structured data, analysis and a clear technical artifact.
03research artifacts
9,971genomic sequences
99.8%best Carbon accuracy
ECHO / UFS
ECHO-UFS
Quantitative, descriptive evaluation of a remote women's health training initiative. Work included research protocols, evaluation instruments, data organization, statistical analysis and scientific reporting.
Open case study ↗Carbon
Character-level sequence modeling to classify exonic and intronic regions. The ETL pipeline converts FASTA data to padded inputs and benchmarks RNN, LSTM, GRU and BI-LSTM architectures.
Open repository ↗PDFDATACSV
MANDACARU / UFS
Mandacaru
A document-processing product for higher education: validate PDFs, classify document types, extract schema-guided fields and deliver reusable CSV, XLSX or JSONL records.
Open case study ↗
INTERACTIVE EVIDENCE
Follow the signal
05 / TOOLKIT
Technical skills
A capability system across growth, tracking, revenue analytics, business intelligence, AI-assisted analysis and physical behavior.
Growth & Marketing Analytics
Growth AnalyticsMarketing AnalyticsAcquisition AnalysisFunnel AnalysisConversion AnalysisCohort Analysis
Revenue Operations & Analytics
Revenue AnalyticsRevenue PerformanceCAC / LTVCustomer LifecycleRetentionForecasting
Web Tracking
GA4Google Tag ManagerEvent TrackingData LayerConversion TrackingAttribution
Data & Business Intelligence
SQLPythonPower BIData VisualizationETLPerformance Monitoring
AI & Decision Support
Applied Machine LearningAI-assisted AnalyticsAutomationEmbeddingsRAGDecision Support
Physical Tracking
Computer VisionObject DetectionObject TrackingSpatial AnalyticsBehavioral EventsYOLO
SQL✦PYTHON✦GA4✦GTM✦POWER BI✦YOLO✦TENSORFLOW✦STREAMLIT✦
SQL✦PYTHON✦GA4✦GTM✦POWER BI✦YOLO✦TENSORFLOW✦STREAMLIT✦
06 / WHAT I OFFER
Services
Focused work for teams that need clearer measurement, stronger revenue visibility and better decisions from customer or operational data.
Acquire with clarity
Diagnose channel quality, funnel friction and conversion signals so growth decisions are based on evidence.
↗Instrument the journey
Design reliable event schemas, data layers and measurement QA for digital customer journeys.
↗See revenue clearly
Connect customer, product and commercial signals into dashboards and decision-ready performance views.
↗Make physical behavior measurable
Translate movement, occupancy and spatial patterns into structured operational data.
↗
07 / SCHEDULE
Availability
Open to Growth Analytics, Marketing Data, Revenue Operations, BI and Data Analytics roles or projects. Pick a day and start a conversation.
Start a conversation ↗SUNMONTUEWEDTHUFRISAT
08 / CONTACT
LET'S BUILD
LET'S BUILD
WHAT'S NEXT.
Have a measurement problem, a messy signal or a system waiting to become useful? Let’s talk.